Galleries make me happy, a live performance invigorates, and music makes me feel alive. Film, television, and books take me to places and situations I could never even dream of. That’s why supporting the Arts and artists is so important to me.


At  Armstrong Street we are passionate about the arts and supporting the creative folk who make art in all its beautiful and varied forms. When I say 'we', it's very much the royal 'we', as Armstrong Street is currently a one woman operation run by me, Tamara Heaney.

One day while walking to work, I saw a film set and found myself straining to snatch a peek at the actors and figure out what they were filming. It was then that my passion for popular culture and the Arts was brought back into focus. I am not great at creative pursuits, but I have always loved seeing and partaking in what other people create. That's why I support the Arts.

I fiercely believe that artists should be paid appropriately for their talent, time and materials and to be able to make a comfortable living from their creativity alone. Most artists make around AUD $20,000 a year from their creative output*, which is near, or below, the poverty line; exposure doesn't pay the bills. While my long term vision for Armstrong Street is to be able to support artists in a more substantial way, the current situation with COVID-19 has galvanised me to do what I can right now.

The Arts community has been decimated by the swiftness and scale of cancellations and closures brought about by social distancing protocols introduced to help combat the spread of the virus. 

That's why 100% of the profits from the sale of T-shirts will be donated to various Arts organisations. To find out who we're currently donating to, click here.

Why ‘Armstrong Street’?

I've called this venture Armstrong Street because that is the street my Nana Doreen lived on. It was on that street that I learnt the joys associated with living a life of creativity - she taught me to knit, crochet and various other crafts. My Nana also enabled my love of American celebrity by lending me money to buy the latest Tigerbeat or 16  magazine so that I could plaster my bedroom wall with posters of Matt Dillon, Ricky Schroeder, and Rob Lowe. In her own crafty way she encouraged my love of the performing arts (or just gorgeous men!).

Naming this venture ‘Armstrong Street’ is my homage to Nana and her creative spirit, which no doubt ignited my love of the Arts. 


* Making Art Work, A summary and response by the Australia Council for the Arts



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